Yukio Mishima once said in New Lectures about Love that “human love is subject to historical, social, and environmental constraints. It reflects the history and culture of all mankind. The love that you and I have now is not a lone meteor that falls from the sky, for a love that begins with one person is completely bound by something.”
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In light of this social trend, “Syst’aime,” a fictional tabloid chronicling the materialized relationships in this day and age through the lens of a journalist was created. With sophisticated observation of all kinds of relationships in society, she has collected people’s stories into the column reports of four selected news events, delineating how the values of today's capitalized society interfere with each relationship, and hope that readers will rethink the way people validate love after receiving this issue.
In light of this social trend, “Syst’aime,” a fictional tabloid chronicling the materialized relationships in this day and age through the lens of a journalist was created. With sophisticated observation of all kinds of relationships in society, she has collected people’s stories into the column reports of four selected news events, delineating how the values of today's capitalized society interfere with each relationship, and hope that readers will rethink the way people validate love after receiving this issue.
[ A ] 男友路邊飆罵 打腫臉充胖子行徑跌破眼鏡
MAN LOSES IT ON THE SIDE OF THE ROAD OVER PAYING THE BILL MAKES A FOOL OF HIMSELF BY TRYING TO IMPRESS
[ B ] 無法阻止自己離婚 女子怒控交友軟體
WOMAN UNABLE TO STOP HERSELF FROM DIVORCE ACCUSES DATING SOFTWARE OF CAUSING PERMANENT EMOTIONAL DAMAGE
[ C ] 男友比我還愛洗碗 女方無法接受直呼「太不man！」
BOYFRIEND LIKES TO WASH DISHES MORE. WOMAN UNABLE TO ACCEPT CRIES “THAT’S UNMANLY!”
[ D ] 浪漫當飯吃？ 男大生路邊乞討只求完成浪漫約會
ROMANCE OVER REALITY? UNIVERSITY STUDENT BEGS ON THE STREETS TO SET UP ROMANTIC DATE
20 pages, 22x17, screen printing.
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The highlights of each article are presented with actual materials to go along with the stories. By holding them to the gold riso ink, readers are expected to feel the deliberate absurdity and the shockingness brought by the clever text design during the interactive process.
A-1 Dinner Receipt of Chen and Girlfriend A-2 Loan Receipt A-3 Credit Card Cut in Half
B-1 Strip of Protest Banner B-2 Medical Certificate B-3 Pictures from Protest Scene
C-1 Transaction Details of Plate C-2 Dishwashing Gloves C-3 Broken Pieces of Mug
D-1 Flyer of Student Recruiting D-2 Teared Page of Bankbook D-3 Monthly Gifted Rose
Lovesystaime.com
By designing a new system of online shopping dedicated to buying gifts, people can notice the irony behind this parody project after experiencing it. In conjunction with Syst'aime, we are simultaneously launching an experimental and satirical shopping platform exquisitely designed for gift purchasing for lovers, as a parody focusing on criticizing the unfair conversion between love and commodity.